A method is provided for publishing content on a mobile device. In response to a request for content from the mobile device, information is retrieved from an application on the device setting out the device’s capabilities and native feature set. This device information is then matched to an applicable template via a platform lookup matrix. The matched template is sent to the device for rendering with content, the template including a combination of components reliant on the device’s native feature set and generic components from a standard. A programmed mobile device for receiving and rendering published content is also provided.
No. of patent applications: 8