System and Method to Predict the Performance of Keywords for Advertising Campaigns Managed on the Internet

Historical data from keywords in a pay-per-click internet advertising campaign are used to predict performance of other keywords with the goal of optimizing a keyword portfolio to maximize returns from the advertising campaign. A computing system receives the keyword portfolio for the advertising campaign, and classifies the keywords based on whether or not sufficient historical data exist to generate acceptable predictions about the performance of the keywords in the advertising campaign. Read more

Acquisio Inc., Saint -Lambert, PQ

No. of applications: 1